Roughly once a year or so, in an effort to better understand my friend and sometimes-business partner Nicole Cliffe, I sally forth and attempt to shove some Sondheim into my person. This has never worked, because I am categorically not smart enough to Get Sondheim. Working with Nicole for the last three years reminded me that there is an unambiguous difference between being smart and having read a lot of books. One can be both, or neither, or one or the other. Nicole is both. I have merely read a lot of books, and have experienced diminishing returns on the experience with every year past twenty.